If the COVID-19 pandemic proved anything, it’s that fundraisers are creative and versatile. Last year, nonprofits took the peer-to-peer fundraising style and ran with it—and we’re not looking back.
 
The future of peer-to-peer fundraising is varied and bright. Attend this session if you’d like to learn:
 
- How nonprofits are using peer-to-peer tools to recruit supporters and build communities, even when they can’t meet in person
- Different event styles and formats that work both virtually and in person
- How your peers are adapting their peer-to-peer events to meet their community’s changing needs
- Unconventional and inspiring ways to use a peer-to-peer platform to sell merchandise, host virtual food and supply drives, and more
 
You’ll see tons of examples of creative events that will surprise and inspire you. Come learn about what the future holds for this exciting (and versatile!) fundraising style.

As the Marketing & Engagement Director for the 3rd largest Habitat for Humanity affiliate in the U.S., Mark mobilized tens of thousands to give and volunteer in support of the Habitat mission. After growing his organization’s annual giving day raise from $19K to $85K, Mark was invited to present his top five marketing tips for fundraising success at the kick-off event for the nation’s largest giving day, North Texas Giving Day. Mark will be sharing these tips and more during his P2P World session. In his role at Habitat, Mark fell in love with Givebutter, the fastest growing online donation platform. During his P2P World session, Mark will also share how you can leverage Givebutter’s modern and affordable event and team fundraising solutions to attract and empower megafans to raise more for your mission.

Email communications can make or break a peer-to-peer fundraising campaign. In this session, you’ll learn how to execute on email communications, analyze results, and make adjustments as needed to continuously improve results. Topics include software platforms, email build/test/send processes, reports, and more.
 
This is the last of five sessions in this step-by-step workshop series led by an expert in the nonprofit tech industry and nonprofit professionals who have been through peer-to-peer campaigns and are ready to share lessons learned. You can attend any of the sessions, but we recommend attending them all for optimum results. At the end of each session, you’ll receive a “homework” assignment that will help to reinforce and build on what you learned in the session.

Email communications can make or break a peer-to-peer fundraising campaign. In this session, you’ll learn how to create the right design and copy to increase deliverability and optimize response for each of your email communications. Topics include image use, text length, number of calls to action, and deliverability benchmark data.
 
This is the fourth of five sessions in this step-by-step workshop series led by an expert in the nonprofit tech industry and nonprofit professionals who have been through peer-to-peer campaigns and are ready to share lessons learned. You can attend any of the sessions, but we recommend attending them all for optimum results. At the end of each session, you’ll receive a “homework” assignment that will help to reinforce and build on what you learned in the session.

Email communications can make or break a peer-to-peer fundraising campaign. In this session, you’ll learn how to choose the right subject lines, calls to actions, discounts, and incentives to get your audiences to take the actions you want them to take.
 
This is the third of five sessions in this step-by-step workshop series led by an expert in the nonprofit tech industry and nonprofit professionals who have been through peer-to-peer campaigns and are ready to share lessons learned. You can attend any of the sessions, but we recommend attending them all for optimum results. At the end of each session, you’ll receive a “homework” assignment that will help to reinforce and build on what you learned in the session.

Email communications can make or break a peer-to-peer fundraising campaign. In this session, you’ll learn the elements of successful email communications strategies, plus best practices, real-world examples, and what to do if (and when) things don’t work as planned.
 
This is the first of five sessions in this step-by-step workshop series led by an expert in the nonprofit tech industry and nonprofit professionals who have been through peer-to-peer campaigns and are ready to share lessons learned. You can attend any of the sessions, but we recommend attending them all for optimum results. At the end of each session, you’ll receive a “homework” assignment that will help to reinforce and build on what you learned in the session.

Email communications can make or break a peer-to-peer fundraising campaign. In this session, you’ll learn how to segment audiences and plan the right timing for recruiting, coaching, and fundraising emails based on the type of peer-to-peer program you’re running.
 
This is the second of five sessions in this step-by-step workshop series led by an expert in the nonprofit tech industry and nonprofit professionals who have been through peer-to-peer campaigns and are ready to share lessons learned. You can attend any of the sessions, but we recommend attending them all for optimum results. At the end of each session, you’ll receive a “homework” assignment that will help to reinforce and build on what you learned in the session.

Our industry has gone through more change in the past year and a half than ever before, and with non-profits returning to in-person peer-to-peer fundraising events, it will take innovation and expertise to capitalize on this moment. In this session, we’ll dive deep into strategies and tactics to reengage participants, navigate shifting jurisdictional guidelines, and optimize the event experience.

Virtual and hybrid events are here to stay. They served as a bandaid for in-person events in 2020, but going forward, they will be considered a new category and an integral part of diversifying every org’s event and fundraising portfolio. To take advantage of their potential, now is the time to start investing resources into developing new quality programming designed for the user experience. Join this session to hear first hand from the Sierra Club about their engaging format for their City Hike series and their process for creation and planning for events despite the uncertain future of in-person fundraising.

Smartphones have become our de-facto communication device…we look at them nearly 100x each day and rely upon the instant notifications for important news, information and updates.  Now, nonprofit organizations of any size can also communicate with their families, volunteers, staff and supporters directly on their smartphones quickly and inexpensively…based upon who they are and even where they are.
 
In this session, we’ll present:
 
1) A Case Study: We will present a Case Study for how Guardian Angel Basset Rescue (GABR), used an App for their 2021 ‘Waddle’ event.  During the event, GABR used an App to:

1. Establish a permanent mobile based connection with supporters
2. Communicate with event participants who were physically at the event
3. Add value to sponsors via additional & geo-based exposure
4. Communicate instantly with volunteers during the event

The App enabled event day and ongoing communication that was not possible via email or social.
 
2) An App overview where you will learn:

• How Apps-based communication is different than email, social or texting
• How to add value to your sponsors via location-based messaging
• How to connect with specific groups in your community
• Open & Click rate for Notifications vs Emails
• % of people who opt-in for notifications
• % of web traffic comes from Phones & Apps
• % of time on Mobile Apps vs Mobile Web
• How fast notifications are received
• How any NPO can use an App quickly, easily and affordably