Peer-to-Peer Email Communications Workshop Week 4: Copy, Design & Deliverability
Email communications can make or break a peer-to-peer fundraising campaign. In this session, you’ll learn how to create the right design and copy to increase deliverability and optimize response for each of your email communications. Topics include image use, text length, number of calls to action, and deliverability benchmark data.
This is the fourth of five sessions in this step-by-step workshop series led by an expert in the nonprofit tech industry and nonprofit professionals who have been through peer-to-peer campaigns and are ready to share lessons learned. You can attend any of the sessions, but we recommend attending them all for optimum results. At the end of each session, you’ll receive a “homework” assignment that will help to reinforce and build on what you learned in the session.