5 days!
Unique sessions every Friday
from Sept. 10 through Oct. 8

What?

Companies that serve nonprofits who have come together to offer peer-to-peer fundraising focused webinars. We’re excited to work together to share our unique experience and knowledge with the sector.

Who?

And it’s not just us doing the talking. Nonprofits will join us to show you first-hand how they’re using peer-to-peer techniques to raise funds in the real world.

Why?

You’ll learn how organizations are taking their campaigns and events to new heights, and you’ll leave with fresh ideas that you can start using right away.

Sessions

EVERY FRIDAY from Sept 10th through Oct 8th. All times listed are Eastern.
Day 1
10 Sep 2021
Day 2
17 Sep 2021
Day 3
24 Sep 2021
Day 4
01 Oct 2021
Day 5
08 Oct 2021

Virtual 5k

Join us for a virtual 5k from wherever you are in the world to help us kick off the 2021 Peer to Peer World Virtual Conference!
 
Click this link (on your mobile device): https://charge.app.link/P2P2021 and follow the prompts to join the fun of a live virtual 5K walk/run. Click sign up, come back September 10th at 9am EST for the live event with special guest host Mark Becker.
Julie Wallock
Mark Becker

2022 & Beyond: Future-Proofing Your Peer-to-Peer Program

We’ve all gotten pretty good at flexing our P2P pivot muscle over the past 18 months. In person fundraising programs were shifted to virtual. Many of us just cancelled our P2P events (with fingers crossed that you could make it happen in 2021). All of that pivoting and changing and rethinking took a lot out of us. Can’t we just go back to how we did things in 2017?
 
No one knows what the future holds, but I think it’s fair to say that we are most definitely not going back to 2017 anytime soon. But there are some practical steps you can take right now to level set your P2P program for whatever lies ahead. Join Maureen Wallbeoff, Nonprofit Digital Strategist & Technology Coach, as she gives you a simple framework you can use to evaluate your existing P2P program from top to bottom, set new goals, and make things just plain easier for your participants, donors, and staff.
Maureen Wallbeoff

Peer-to-Peer Email Communications Workshop Week 1: Strategy

Email communications can make or break a peer-to-peer fundraising campaign. In this session, you’ll learn the elements of successful email communications strategies, plus best practices, real-world examples, and what to do if (and when) things don’t work as planned.
 
This is the first of five sessions in this step-by-step workshop series led by an expert in the nonprofit tech industry and nonprofit professionals who have been through peer-to-peer campaigns and are ready to share lessons learned. You can attend any of the sessions, but we recommend attending them all for optimum results. At the end of each session, you’ll receive a “homework” assignment that will help to reinforce and build on what you learned in the session.
Jillian Stewart
Julie Brock
Kari Bodell
Mark Becker

Back to the Future! Trends and Predictions in Peer-to-Peer Fundraising

If the COVID-19 pandemic proved anything, it’s that fundraisers are creative and versatile. Last year, nonprofits took the peer-to-peer fundraising style and ran with it—and we’re not looking back.
 
The future of peer-to-peer fundraising is varied and bright. Attend this session if you’d like to learn:
 
- How nonprofits are using peer-to-peer tools to recruit supporters and build communities, even when they can’t meet in person
- Different event styles and formats that work both virtually and in person
- How your peers are adapting their peer-to-peer events to meet their community’s changing needs
- Unconventional and inspiring ways to use a peer-to-peer platform to sell merchandise, host virtual food and supply drives, and more
 
You’ll see tons of examples of creative events that will surprise and inspire you. Come learn about what the future holds for this exciting (and versatile!) fundraising style.
Margaux Pagán
Abby Jarvis

How to Tap into the P2P Power of Golf Fundraising

Golf fundraisers aren't typically lumped into the peer-to-peer category, but they should be! This session will discuss this critical, yet underutilized, fundraising mechanism. You'll learn more about the value of golf as a P2P tool, the unique goals golf fundraisers accomplish for nonprofits of all sizes, and how technology can streamline golf tournaments (whether they’re held by nonprofits, corporate partners, volunteers, or other third parties).
Logan Foote

Lessons from launching a livestream fundraising program

One of the ways that has grown exponentially in how peer to peer fundraisers connect with their audiences is livestream fundraising. Many streamers and influencers have embraced the ability to support their favorite causes, yet the majority of P2P programs may not fully understand the role that livestreaming can play in creating community and building an audience of support.
 
In this session, learn from the experts at Neon Fundraise on how we empowered nonprofits like CHOC Foundation and AIDS Walk NYC to bring livestreaming to their events. We'll cover:
 
- The ways that livestream fundraising gets built into a P2P program
- The importance of flexibility, creativity, and interactivity during a livestream fundraising event
- How nonprofits can think about empowering their supporters to utilize livestream fundraising for both virtual and hybrid events they run
Brian Bennici
Jon Douglas

The NY Jets Nick Mangold 9/11 20th Anniversary Challenge: Aligning Cause, Technology and Passion

“Carrying the American Flag out of the tunnel on the 10th anniversary of the September 11th attacks was one of the most emotional moments of my life,” says Nick Mangold, the seven-time NFL Pro Bowl center who wore number 74 for the Jets. “As we mark the 20th anniversary, I want to honor the victims and survivors and support the widows and children of fallen police and firefighters. I encourage everyone to join me on Kilter to support Answer the Call for this 20 day wellness challenge.”
 
The Nick Mangold 20-74 Challenge supports New York-based nonprofit Answer the Call and its mission to assist the families of New York City Police Officers, Firefighters, Port Authority Police, and EMS Personnel killed in the line of duty.
 
Hear from Nick Mangold as well as Answer the Call Executive Director Lauren Profeta about the power of aligning key moments in time with cause, passion and technology. Hosted by Kilter’s VP of Business Development Sarah Hartmann, key takeaways from this webinar include
- Powerfully leveraging technology to engage donors to capture minds and fill hearts
- Utilizing wellness to amplify brand
- Driving inclusion through virtual events
Sarah Hartmann
Rachel Trotta
Nick Mangold

Accelerate Your Impact: How to Use Authentic Video Stories from Real People to Advance Your Mission

Who is the hero of your organization's story? Hint: it's not the organization. To generate more donation revenue, keep your community engaged, and accelerate your impact, you need to lift up the authentic voices of the real people at the heart of your organization - your fundraisers, volunteers, donors, and supporters. Leading organizations are achieving this with real video content from real people.
 
Join Joel Alsup, Supervisor of Creative Media Services at ALSAC / St. Jude Children’s Research Hospital, and Joel Resnik, Chief Revenue Officer at Gather Voices, for a discussion about how to use peer-to-peer storytelling and user-generated video to accelerate your impact. They’ll discuss:
  • The communication preferences and digital marketing trends that are reshaping the future of fundraising for mission-driven organizations
  • How St. Jude Children’s Research Hospital incorporates peer-to-peer storytelling into their strategy
  • The three simple steps you need to know to get started with user-generated video
Joel Resnik
Joel Alsup

Virtual Team Trivia 1

Join Qgiv and Fun Team Events for an exciting game of trivia covering subjects ranging from music and movies to food and drink (and peer-to-peer fundraising, of course)! Our talented hosts will keep you entertained and engaged as you rack your brain! Your knowledge will be tested with multiple choice, team, audio, and visual questions. We'll also be awarding prizes to randomly-selected participants and to the highest scorers. See you there!

Peer-to-Peer Email Communications Workshop Week 2: Timing

Email communications can make or break a peer-to-peer fundraising campaign. In this session, you’ll learn how to segment audiences and plan the right timing for recruiting, coaching, and fundraising emails based on the type of peer-to-peer program you’re running.
 
This is the second of five sessions in this step-by-step workshop series led by an expert in the nonprofit tech industry and nonprofit professionals who have been through peer-to-peer campaigns and are ready to share lessons learned. You can attend any of the sessions, but we recommend attending them all for optimum results. At the end of each session, you’ll receive a “homework” assignment that will help to reinforce and build on what you learned in the session.
Joann Buckley Collins
Julie Brock
Kari Bodell
Mark Becker

Attract & Empower Megafans to Raise More for Your Mission

As the Marketing & Engagement Director for the 3rd largest Habitat for Humanity affiliate in the U.S., Mark mobilized tens of thousands to give and volunteer in support of the Habitat mission. After growing his organization’s annual giving day raise from $19K to $85K, Mark was invited to present his top five marketing tips for fundraising success at the kick-off event for the nation’s largest giving day, North Texas Giving Day. Mark will be sharing these tips and more during his P2P World session. In his role at Habitat, Mark fell in love with Givebutter, the fastest growing online donation platform. During his P2P World session, Mark will also share how you can leverage Givebutter’s modern and affordable event and team fundraising solutions to attract and empower megafans to raise more for your mission.
Mark Rummel

Virtual Walk 1

Get up from that computer and take a walk with us!
 
Download the Charge Running App for Apple or Android, and we will be adding the walks to sign up for the Peer to Peer World Walks at 2pm Eastern (UTC - 4) on 9/17, 9/24, 10/1 & 10/8.
Julie Wallock
Susan Hurley

Fundraising Toolkits: The Secret To Peer-to-Peer Fundraising Success

After seeing thousands of peer-to-peer fundraising campaigns, I've noticed there's one factor that sets apart a good fundraiser from a great fundraiser: the fundraising toolkit.
 
When you provide your peer-to-peer fundraisers the resources they need to reach their goals, you're empowering them to raise more for your organization.
 
But, what goes into a peer-to-peer fundraising toolkit? And what actually empowers your fundraisers to succeed?
 
During this session, you’ll learn:
 
- The components of a fundraising toolkit that drives participants’ success.
- Practical tips to help you easily create the best resource.
- Best practices for distributing these assets for maximum impact.
- Real examples from fundraising toolkits from top-performing peer-to-peer campaigns.
- + more
 
You'll come away with key insights you need to create the best resource to empower your fundraisers to meet their goals.
 
With a strong fundraising toolkit in place, you'll run a peer-to-peer fundraising campaign designed to succeed.
Candace Cody

Elevate Your Fundraising Events with GiveSignup | RunSignup

After a challenging year, three things are currently top of mind for Nonprofits: Engaging supporters, activating new donors, and raising more money. Organizations are doubling down on their fundraising efforts to recoup what was lost in 2020 while still achieving their goals for 2021. The stress of it all is mind-numbing, especially if you are uncertain whether your technology is enabling your success or hindering it.
 
Ease your mind by joining GiveSignup | RunSignup as we discuss how our free, purpose-built technology can help your organization elevate your fundraising events and reach your goals, so you can champion your cause. Together, we will delve into specific best practices for engaging with supporters, new and old. We will also cover how our free event fundraising platform seamlessly integrates with your core CRM and DMS, providing you with a holistic view of the lifecycle of your supporters.
Allison Bickel

How any Nonprofit can use a Mobile App for Instant Communication

Smartphones have become our de-facto communication device…we look at them nearly 100x each day and rely upon the instant notifications for important news, information and updates.  Now, nonprofit organizations of any size can also communicate with their families, volunteers, staff and supporters directly on their smartphones quickly and inexpensively…based upon who they are and even where they are.
 
In this session, we’ll present:
 
1) A Case Study: We will present a Case Study for how Guardian Angel Basset Rescue (GABR), used an App for their 2021 ‘Waddle’ event.  During the event, GABR used an App to:
  1. Establish a permanent mobile based connection with supporters
  2. Communicate with event participants who were physically at the event
  3. Add value to sponsors via additional & geo-based exposure
  4. Communicate instantly with volunteers during the event
The App enabled event day and ongoing communication that was not possible via email or social.
 
2) An App overview where you will learn:
  • How Apps-based communication is different than email, social or texting
  • How to add value to your sponsors via location-based messaging
  • How to connect with specific groups in your community
  • Open & Click rate for Notifications vs Emails
  • % of people who opt-in for notifications
  • % of web traffic comes from Phones & Apps
  • % of time on Mobile Apps vs Mobile Web
  • How fast notifications are received
  • How any NPO can use an App quickly, easily and affordably
Ashley Maskel
Mark Sutton

Peer-to-Peer Email Communications Workshop Week 3: Calls to Action

Email communications can make or break a peer-to-peer fundraising campaign. In this session, you’ll learn how to choose the right subject lines, calls to actions, discounts, and incentives to get your audiences to take the actions you want them to take.
 
This is the third of five sessions in this step-by-step workshop series led by an expert in the nonprofit tech industry and nonprofit professionals who have been through peer-to-peer campaigns and are ready to share lessons learned. You can attend any of the sessions, but we recommend attending them all for optimum results. At the end of each session, you’ll receive a “homework” assignment that will help to reinforce and build on what you learned in the session.
Julie Brock
Kari Bodell
Mark Becker

Why your event needs a brand (or re-brand) – And how to do one

Virtual events?
Return to in-person (are we there yet?)
Hybrid events?
…oh, my!
 
It's all been a bit rough these past eighteen months and it often feels harder and harder to gain attention and participation for your event in this confusing and complex peer-to-peer fundraising landscape.
 
Differentiating your event program is critical to your peer-to-peer program's future.
 
It might just be time for an event branding intervention, and a good look at how your event's brand will support future peer-to-peer fundraising. A re-brand might even be the key.
 
In this stop-and-think session, Taylor Shanklin, branding strategist, will guide you through a branding journey.
 
You will walk away with a methodology and tools to:
- Build a stellar brand story for your event
- Re-brand an event
- Differentiate yourself and standout
- Create an event brand guideline for your nonprofit
Taylor Shanklin

Virtual Walk 2

Get up from that computer and take a walk with us!
 
Download the Charge Running App for Apple or Android, and we will be adding the walks to sign up for the Peer to Peer World Walks at 2pm Eastern (UTC - 4) on 9/17, 9/24, 10/1 & 10/8.
Julie Wallock
Susan Hurley

Get Ready to MOVE and learn how an audio experience can elevate your fitness event

Since the global pandemic, the fundraising world has changed! In order to raise funds and expand your network, it takes innovation, creativity, and technology.
 
Why do you people donate? Because the story you are telling resonates with them!
 
With using new technology you can use storytelling DURING your event to raise awareness, increase donations, and create an unforgettable event.
 
In this session, you will learn how to put on an incredible walk or run with no heavy lifting, by giving your donors a sense of community through a unique LIVE audio experience. We are seeing the popularity of podcasts and new apps such as Clubhouse are taking off, so how do we leverage experiences like that to help raise more funds? We will show you.
 
Join us before the talk at 2:00 PM EST to experience Charge and walk with us. Lace up your shoes, then learn about how you can use it for your fundraising event.
Julie Wallock
Susan Hurley

Enhance Your Fundraising and obtain new supporters through live streaming

How exciting would it be to just sit back on your couch, tune-in to your event or campaign live stream and just watch the donations flow in? Sounds ideal to any non profit leader.
 
There is a whole new set of donors and fundraisers ready to be engaged through tangible moments, including the trendsetting act of live streaming. However, you must first lay the groundwork.
 
Moderated by Founder & CEO of ACL Squared Consulting Bryan Lively, hear from Nicole Juri of the Boston Athletic Association, Ashley Miles from John Hancock, title sponsor for the Boston Marathon, Rachel Kolling from global fundraising platform GivenGain and Pam Rickard from the Herren Project share their experience of coming together to build some very special moments throughout the $25m+ fundraising event through the 125th Boston Marathon. Plus, lessons learned about live streaming and who that audience is today.
Pam Rickard
Rachel Kolling
Ashley Miles
Nicole Juri
Bryan Lively

Hybrid is here to stay. Time to blueprint P2P events for a new world

Virtual and hybrid events are here to stay. They served as a bandaid for in-person events in 2020, but going forward, they will be considered a new category and an integral part of diversifying every org’s event and fundraising portfolio. To take advantage of their potential, now is the time to start investing resources into developing new quality programming designed for the user experience. Join this session to hear first hand from the Sierra Club about their engaging format for their City Hike series and their process for creation and planning for events despite the uncertain future of in-person fundraising.
Jessica Dean
Colleen Fitzgerald

Peer-to-Peer Email Communications Workshop Week 4: Copy, Design & Deliverability

Email communications can make or break a peer-to-peer fundraising campaign. In this session, you’ll learn how to create the right design and copy to increase deliverability and optimize response for each of your email communications. Topics include image use, text length, number of calls to action, and deliverability benchmark data.
 
This is the fourth of five sessions in this step-by-step workshop series led by an expert in the nonprofit tech industry and nonprofit professionals who have been through peer-to-peer campaigns and are ready to share lessons learned. You can attend any of the sessions, but we recommend attending them all for optimum results. At the end of each session, you’ll receive a “homework” assignment that will help to reinforce and build on what you learned in the session.
Amber Love
Julie Brock
Kari Bodell
Mark Becker

DIY Peer-to-Peer Myth Busters

Time to bust some myths, unlearn old paradigms, and unlock new social fundraising potential.
 
Did you know Do-It-Yourself or Supporter-driven fundraisers are on the rise. According to our latest research the average donation to occasion and third-party fundraisers grew 117% last year. Yet, many nonprofits don’t have a strategy for peer-to-peer DIY fundraising. Until now… Join us as we get real on DIY, peer-to-peer, and how to leverage third-party campaigns to blow past your fundraising goals. We will break down common myths and share strategies to:
 
- Create easy to launch evergreen campaigns
- Increase fundraise-your-way supporter momentum
- Unleash giving and activate supporters your year-round calendar
Jenna Jameson
Rich Dietz

Virtual Walk 3

Get up from that computer and take a walk with us!
 
Download the Charge Running App for Apple or Android, and we will be adding the walks to sign up for the Peer to Peer World Walks at 2pm Eastern (UTC - 4) on 9/17, 9/24, 10/1 & 10/8.
Julie Wallock
Susan Hurley

It pays to thank – how thanking can double your acquisition efforts

Every day we say “thank you”. We thank the Starbucks barista, the stranger in front of us that holds the door open, the friend that calls us on a bad day, but many of us are guilty of not thanking some of the most amazing supporters that come to us - our Facebook fundraisers. These individuals seek out our cause and raise tremendous amounts of money. We need to say “thank you” not only because it is the right thing to do, but because it will help strengthen acquisition efforts and overall revenue.
 
In this session we will explore how the American Foundation for Suicide Prevention took the human to human approach to thank Facebook fundraisers and the amazing results they saw - both in increased revenue and stronger relationships with their newly acquired constituents.
Ashly Alberto
Megan Rouse

PANEL: The New Era of Peer-to-Peer Events

It’s the buzzword on everyone’s lips — hybrid events. But what does that actually mean for you and your fundraisers? Join us for a panel discussion of nonprofit development leaders as we dive into the future of peer-to-peer events, how to bring them into the post-COVID age, and what we’ve learned about peer-to-peer fundraising in the past 18 months.
Emily Smith
Liz Smith
Carly Triola
Charlie Smith

Live events? Let’s Go!

Our industry has gone through more change in the past year and a half than ever before, and with non-profits returning to in-person peer-to-peer fundraising events, it will take innovation and expertise to capitalize on this moment. In this session, we’ll dive deep into strategies and tactics to reengage participants, navigate shifting jurisdictional guidelines, and optimize the event experience.
Jillian Schranz

Peer-to-Peer Email Communications Workshop Week 5: Execution, Analytics and Adjustments

Email communications can make or break a peer-to-peer fundraising campaign. In this session, you’ll learn how to execute on email communications, analyze results, and make adjustments as needed to continuously improve results. Topics include software platforms, email build/test/send processes, reports, and more.
 
This is the last of five sessions in this step-by-step workshop series led by an expert in the nonprofit tech industry and nonprofit professionals who have been through peer-to-peer campaigns and are ready to share lessons learned. You can attend any of the sessions, but we recommend attending them all for optimum results. At the end of each session, you’ll receive a “homework” assignment that will help to reinforce and build on what you learned in the session.
Julie Brock
Kari Bodell
Mark Becker

Revolutionize Your Fundraising With Corporate Matching Gifts

Revolutionize Your Fundraising With Corporate Matching Gifts: An in-depth look at improving your online donor journey through marketing matching gifts.
Sydney Faye Williams

Virtual Walk 4

Get up from that computer and take a walk with us!
 
Download the Charge Running App for Apple or Android, and we will be adding the walks to sign up for the Peer to Peer World Walks at 2pm Eastern (UTC - 4) on 9/17, 9/24, 10/1 & 10/8.
Julie Wallock
Susan Hurley

The Next Play with Peer-to-Peer: How the Miami Dolphins’ DCC Is Driving Forward with Hybrid Fundraising Experiences

As organizations navigate bringing back events in person, it's still crucial to continue hosting inclusive experiences for fundraisers who want to participate virtually. Join this session to learn how the Miami Dolphins Foundation structured their game-plan to return to an in-person event this year with Dolphins Challenge Cancer—the #1 fundraising event in the NFL & one of the largest peer-to-peer cycling events in the United States. Hear how they created a hybrid approach and learn what worked well for their community and lessons they're keeping in their playbook for 2022 as they gear up for another strong year.
 
Key lessons from this webinar:
 
· How they drew up their game-plan for a new fundraising experience to accommodate virtual and in-person participants
· What impact did virtual participation have on overall fundraising trends
· See the differences between the virtual experience with the in-person experience
· How they partnered and involved corporate sponsors and corporate fundraising participation in the event
· What's next for the Miami Dolphins Foundation & Dolphins Challenge Cancer
Gladys Sweeney
Kelsey Stellman
Javier Sanchez

Game. Changer – Beyond the badge

It’s time to change the way we think about gamification, to redefine what it means to gamify. Once considered the crème de la crème of gamification, ‘Badges’ are now just the tip of the digital fundraising iceberg.
 
In this session, we’ll take a look at how non-profits from around the world are using smart (and simple) digital techniques to enhance their users' experience. Leveraging people’s natural desires for socializing, mastery, competition, achievement, and status to drive fundraising, engagement, and retention.
 
The team from Sick Kids will join us to discuss the digital strategy behind Children’s Hospitals of Canada’s - Million Reasons Run. Hear how reimagining run-of-the-mill processes they were able to guide participants and donors to take specific actions that directly result in increased revenue.
 
Don’t miss your chance to join the session. Spaces are limited, so get in quick before they are gone.
 
(Disclaimer - Spaces aren’t limited, but did you feel the urgency to act?….. Gamification)
Angela Rose
Marc Duarte
Marie Gamble

2021 HOSTS

Introducing your 2021 Peer-to-Peer World hosts!

Exclusive Media Partner

Sponsors

Thank you to all of our sponsors!

2021 MASTER OF CEREMONIES

 

Amanda Cole
Amanda Cole
Editor-in-Chief/Content Director for NonProfit PRO