Peer-to-peer fundraising success is about more than just a single campaign or event. It requires ongoing effort to recruit, motivate, support, and retain peer-to-peer participants. In this session, we'll look at best practices, tools, and real-world examples to help you:

• Attract more peer-to-peer participants
• Enable and inspire participants to raise more
• Engage participants year-round to keep them coming back

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Mobile is ubiquitous, with over 75% of event website traffic coming from mobile devices. Your mobile strategy is critical to your peer-to-peer program's success and meeting your participants where they are is more important now than ever. Whether your peer-to-peer campaigns are small or large, a mobile strategy is needed to increase participant engagement and maximize your fundraising success. We'll provide you with a guideline for how to align your mobile strategy with your budget and give you a positive ROI.
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With the help of the Pediatric Brain Tumor Foundation, this session will illuminate two important things:

1. The psychology behind constituent identity-building. Gaining an understanding of how identity and community-building work psychologically will help social good professionals build sustainable revenue and deliver high satisfaction to constituents. Emily Clark will illustrate the points with stories from her work at Pediatric Brain Tumor Foundation during a Facebook Challenge gone awry in the best possible way.
2. Facebook Fundraising is peer-to-peer fundraising, with some notable hitches. We'll discuss how Pediatric Brain Tumor Foundation managed those hitches to support every facet of the organization.

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With the sharp decline of digital channels and overall giving last year, 4 out of 5 nonprofits either have launched -- or plan to start -- a text messaging program. In new text messaging fundraising data from Tatango, you'll learn the ingredients to our highest ROI fundraising text messages. You'll also learn how to rapidly grow a nonprofit text messaging list and scale a texting program while minimizing staff effort. Attendees will walk away with actionable insights to create a high-performing text messaging program.
 
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Peer-to-peer events have never been more popular, but how can organizations maximize their time and effort to generate revenue and engage community? In this session, we will dig into the unique event experience overhaul and revenue-matching model AIDS Healthcare Foundation uses to generate funds and build community at their Florida AIDS Walk and Music Festival and AIDS Walk Atlanta.
 
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