Accelerate Your Impact: How to Use Authentic Video Stories from Real People to Advance Your Mission

Accelerate Your Impact: How to Use Authentic Video Stories from Real People to Advance Your Mission

Who is the hero of your organization's story? Hint: it's not the organization. To generate more donation revenue, keep your community engaged, and accelerate your impact, you need to lift up the authentic voices of the real people at the heart of your organization - your fundraisers, volunteers, donors, and supporters. Leading organizations are achieving this with real video content from real people.
 
Join Joel Alsup, Supervisor of Creative Media Services at ALSAC / St. Jude Children’s Research Hospital, and Joel Resnik, Chief Revenue Officer at Gather Voices, for a discussion about how to use peer-to-peer storytelling and user-generated video to accelerate your impact. They’ll discuss:
  • The communication preferences and digital marketing trends that are reshaping the future of fundraising for mission-driven organizations
  • How St. Jude Children’s Research Hospital incorporates peer-to-peer storytelling into their strategy
  • The three simple steps you need to know to get started with user-generated video

2022 & Beyond: Future-Proofing Your Peer-to-Peer Program

We’ve all gotten pretty good at flexing our P2P pivot muscle over the past 18 months. In person fundraising programs were shifted to virtual. Many of us just cancelled our P2P events (with fingers crossed that you could make it happen in 2021). All of that pivoting and changing and rethinking took a lot out of us. Can’t we just go back to how we did things in 2017?
 
No one knows what the future holds, but I think it’s fair to say that we are most definitely not going back to 2017 anytime soon. But there are some practical steps you can take right now to level set your P2P program for whatever lies ahead. Join Maureen Wallbeoff, Nonprofit Digital Strategist & Technology Coach, as she gives you a simple framework you can use to evaluate your existing P2P program from top to bottom, set new goals, and make things just plain easier for your participants, donors, and staff.