Peer-to-Peer World 2021 sessions
2022 & Beyond: Future-proofing Your Peer-to-peer ProgramWe’ve all gotten pretty good at flexing our P2P pivot muscle over the past 18 months. In person fundraising programs were shifted to virtual. Many of us just cancelled our P2P events (with fingers crossed that you could make it happen in 2021). All of that pivoting and changing and rethinking took a lot out of us. Can’t we just go back to how we did things in 2017?
No one knows what the future holds, but I think it’s fair to say that we are most definitely not going back to 2017 anytime soon. But there are some practical steps you can take right now to level set your P2P program for whatever lies ahead. Join Maureen Wallbeoff, Nonprofit Digital Strategist & Technology Coach, as she gives you a simple framework you can use to evaluate your existing P2P program from top to bottom, set new goals, and make things just plain easier for your participants, donors, and staff.
Email Communications Workshop Week 1: StrategyIn this session, you’ll learn the elements of successful email communications strategies, plus best practices, real-world examples, and what to do if (and when) things don’t work as planned.
This is the first of five sessions in this step-by-step workshop series led by an expert in the nonprofit tech industry and nonprofit professionals who have been through peer-to-peer campaigns and are ready to share lessons learned. We recommend attending them all for optimum results.
Back to the Future! Trends and Predictions in Peer-to-Peer FundraisingIf the COVID-19 pandemic proved anything, it’s that fundraisers are creative and versatile. Last year, nonprofits took the peer-to-peer fundraising style and ran with it—and we’re not looking back.
The future of peer-to-peer fundraising is varied and bright. Watch this session if you’d like to learn:
- How nonprofits are using peer-to-peer tools to recruit supporters and build communities, even when they can’t meet in person
- Different event styles and formats that work both virtually and in person
- How your peers are adapting their peer-to-peer events to meet their community’s changing needs
- Unconventional and inspiring ways to use a peer-to-peer platform to sell merchandise, host virtual food and supply drives, and more
You’ll see tons of examples of creative events that will surprise and inspire you. Come learn about what the future holds for this exciting (and versatile!) fundraising style.
How to Tap into the P2P Power of Golf FundraisingGolf fundraisers aren't typically lumped into the peer-to-peer category, but they should be! This session discusses this critical, yet underutilized, fundraising mechanism. You'll learn more about the value of golf as a P2P tool, the unique goals golf fundraisers accomplish for nonprofits of all sizes, and how technology can streamline golf tournaments (whether they’re held by nonprofits, corporate partners, volunteers, or other third parties).
Lessons From Launching a Livestream Fundraising ProgramOne of the ways that has grown exponentially in how peer-to-peer fundraisers connect with their audiences is livestream fundraising. Many streamers and influencers have embraced the ability to support their favorite causes, yet the majority of P2P programs may not fully understand the role that livestreaming can play in creating community and building an audience of support.
In this session, learn from the experts at Neon Fundraise on how we empowered nonprofits like CHOC Foundation and AIDS Walk NYC to bring livestreaming to their events. We cover:
- The ways that livestream fundraising gets built into a P2P program
- The importance of flexibility, creativity, and interactivity during a livestream fundraising event
- How nonprofits can think about empowering their supporters to utilize livestream fundraising for both virtual and hybrid events they run
The NY Jets Nick Mangold 9/11 20th Anniversary Challenge: Aligning Cause, Technology and Passion“Carrying the American Flag out of the tunnel on the 10th anniversary of the September 11th attacks was one of the most emotional moments of my life,” says Nick Mangold, the seven-time NFL Pro Bowl center who wore number 74 for the Jets. “As we mark the 20th anniversary, I want to honor the victims and survivors and support the widows and children of fallen police and firefighters. I encourage everyone to join me on Kilter to support Answer the Call for this 20 day wellness challenge.”
Hear from Nick Mangold as well as Answer the Call Executive Director Lauren Profeta about the power of aligning key moments in time with cause, passion and technology. Hosted by Kilter’s VP of Business Development Sarah Hartmann, key takeaways from this webinar include
- Powerfully leveraging technology to engage donors to capture minds and fill hearts
- Utilizing wellness to amplify brand
- Driving inclusion through virtual events
Accelerate Your Impact: How To Use Authentic Video Stories From Real People To Advance Your MissionWho is the hero of your organization's story? Hint: it's not the organization. To generate more donation revenue, keep your community engaged, and accelerate your impact, you need to lift up the authentic voices of the real people at the heart of your organization - your fundraisers, volunteers, donors, and supporters. Leading organizations are achieving this with real video content from real people.
Join Joel Alsup, Supervisor of Creative Media Services at ALSAC / St. Jude Children’s Research Hospital, and Joel Resnik, Chief Revenue Officer at Gather Voices, for a discussion about how to use peer-to-peer storytelling and user-generated video to accelerate your impact. They discuss:
- The communication preferences and digital marketing trends that are reshaping the future of fundraising for mission-driven organizations
- How St. Jude Children’s Research Hospital incorporates peer-to-peer storytelling into their strategy
- The three simple steps you need to know to get started with user-generated video
Email Communications Workshop Week 2: TimingIn this session, you’ll learn how to segment audiences and plan the right timing for recruiting, coaching, and fundraising emails based on the type of peer-to-peer program you’re running.
This is the second of five sessions in this step-by-step workshop series led by an expert in the nonprofit tech industry and nonprofit professionals who have been through peer-to-peer campaigns and are ready to share lessons learned. You can view any of the sessions, but we recommend watching them all for optimum results. At the end of each session, you’ll receive a “homework” assignment that will help to reinforce and build on what you learned in the session.
Attract & Empower Megafans to Raise More for Your MissionAs the Marketing & Engagement Director for the 3rd largest Habitat for Humanity affiliate in the U.S., Mark mobilized tens of thousands to give and volunteer in support of the Habitat mission. After growing his organization’s annual giving day raise from $19K to $85K, Mark was invited to present his top five marketing tips for fundraising success at the kick-off event for the nation’s largest giving day, North Texas Giving Day. Mark shares these tips and more during his P2P World session. In his role at Habitat, Mark fell in love with Givebutter, the fastest growing online donation platform. During his P2P World session, Mark shares how you can leverage Givebutter’s modern and affordable event and team fundraising solutions to attract and empower megafans to raise more for your mission.
Fundraising Toolkits: The Secret To Peer-to-Peer Fundraising SuccessAfter seeing thousands of peer-to-peer fundraising campaigns, I've noticed there's one factor that sets apart a good fundraiser from a great fundraiser: the fundraising toolkit.
When you provide your peer-to-peer fundraisers the resources they need to reach their goals, you're empowering them to raise more for your organization.
But, what goes into a peer-to-peer fundraising toolkit? And what actually empowers your fundraisers to succeed?
During this session, you’ll learn:
- The components of a fundraising toolkit that drives participants’ success.
- Practical tips to help you easily create the best resource.
- Best practices for distributing these assets for maximum impact.
- Real examples from fundraising toolkits from top-performing peer-to-peer campaigns.
- + more
You'll come away with key insights you need to create the best resource to empower your fundraisers to meet their goals.
With a strong fundraising toolkit in place, you'll run a peer-to-peer fundraising campaign designed to succeed.
Elevate your Fundraising Events With Givesignup | RunsignupAfter a challenging year, three things are currently top of mind for Nonprofits: Engaging supporters, activating new donors, and raising more money. Organizations are doubling down on their fundraising efforts to recoup what was lost in 2020 while still achieving their goals for 2021. The stress of it all is mind-numbing, especially if you are uncertain whether your technology is enabling your success or hindering it.
Ease your mind by joining GiveSignup | RunSignup as we discuss how our free, purpose-built technology can help your organization elevate your fundraising events and reach your goals, so you can champion your cause. Together, we delve into specific best practices for engaging with supporters, new and old. We also cover how our free event fundraising platform seamlessly integrates with your core CRM and DMS, providing you with a holistic view of the lifecycle of your supporters.
How Any Nonprofit Can Use A Mobile App For Instant CommunicationSmartphones have become our de-facto communication device…we look at them nearly 100x each day and rely upon the instant notifications for important news, information and updates. Now, nonprofit organizations of any size can also communicate with their families, volunteers, staff and supporters directly on their smartphones quickly and inexpensively…based upon who they are and even where they are.
In this session, we present:
1) A Case Study: We present a Case Study for how Guardian Angel Basset Rescue (GABR), used an App for their 2021 ‘Waddle’ event. During the event, GABR used an App to:
- Establish a permanent mobile based connection with supporters
- Communicate with event participants who were physically at the event
- Add value to sponsors via additional & geo-based exposure
- Communicate instantly with volunteers during the event
The App enabled event day and ongoing communication that was not possible via email or social.
2) An App overview where you will learn:
- How Apps-based communication is different than email, social or texting
- How to add value to your sponsors via location-based messaging
- How to connect with specific groups in your community
- Open & Click rate for Notifications vs Emails
- % of people who opt-in for notifications
- % of web traffic comes from Phones & Apps
- % of time on Mobile Apps vs Mobile Web
- How fast notifications are received
- How any NPO can use an App quickly, easily and affordably
Email Communications Workshop Week 3: Calls To ActionIn this session, you’ll learn how to choose the right subject lines, calls to actions, discounts, and incentives to get your audiences to take the actions you want them to take.
This is the third of five sessions in this step-by-step workshop series led by an expert in the nonprofit tech industry and nonprofit professionals who have been through peer-to-peer campaigns and are ready to share lessons learned. You can attend any of the sessions, but we recommend watching them all for optimum results. At the end of each session, you’ll receive a “homework” assignment that will help to reinforce and build on what you learned in the session.
Why Your Event Needs a Brand (or RE-Brand) - and How to Do OneVirtual events?
Return to in-person (are we there yet?)
It's all been a bit rough these past eighteen months and it often feels harder and harder to gain attention and participation for your event in this confusing and complex peer-to-peer fundraising landscape.
Differentiating your event program is critical to your peer-to-peer program's future.
It might just be time for an event branding intervention, and a good look at how your event's brand will support future peer-to-peer fundraising. A re-brand might even be the key.
In this stop-and-think session, Taylor Shanklin, branding strategist, guides you through a branding journey.
You will walk away with a methodology and tools to:
- Build a stellar brand story for your event
- Re-brand an event
- Differentiate yourself and standout
- Create an event brand guideline for your nonprofit
Get Ready to Move and Learn How an Audio Experience can Elevate Your Fitness EventSince the global pandemic, the fundraising world has changed! In order to raise funds and expand your network, it takes innovation, creativity, and technology.
Why do you people donate? Because the story you are telling resonates with them!
With using new technology you can use storytelling DURING your event to raise awareness, increase donations, and create an unforgettable event.
In this session, you will learn how to put on an incredible walk or run with no heavy lifting, by giving your donors a sense of community through a unique LIVE audio experience. We are seeing the popularity of podcasts and new apps such as Clubhouse are taking off, so how do we leverage experiences like that to help raise more funds? We will show you.
Enhance Your Fundraising And Obtain New Supporters Through Live StreamingHow exciting would it be to just sit back on your couch, tune-in to your event or campaign live stream and just watch the donations flow in? Sounds ideal to any non profit leader.
There is a whole new set of donors and fundraisers ready to be engaged through tangible moments, including the trendsetting act of live streaming. However, you must first lay the groundwork.
Moderated by Founder & CEO of ACL Squared Consulting Bryan Lively, hear from Nicole Juri of the Boston Athletic Association, Ashley Miles from John Hancock, title sponsor for the Boston Marathon, Rachel Kolling from global fundraising platform GivenGain and Pam Rickard from the Herren Project share their experience of coming together to build some very special moments throughout the $25m+ fundraising event through the 125th Boston Marathon. Plus, lessons learned about live streaming and who that audience is today.
Hybrid Is Here To Stay. Time To Blueprint P2p Events For A New WorldVirtual and hybrid events are here to stay. They served as a bandaid for in-person events in 2020, but going forward, they will be considered a new category and an integral part of diversifying every org’s event and fundraising portfolio. To take advantage of their potential, now is the time to start investing resources into developing new quality programming designed for the user experience. Join this session to hear first hand from the Sierra Club about their engaging format for their City Hike series and their process for creation and planning for events despite the uncertain future of in-person fundraising.
Email Communications Workshop Week 4: Copy, Design & DeliverabilityIn this session, you’ll learn how to create the right design and copy to increase deliverability and optimize response for each of your email communications. Topics include image use, text length, number of calls to action, and deliverability benchmark data.
This is the fourth of five sessions in this step-by-step workshop series led by an expert in the nonprofit tech industry and nonprofit professionals who have been through peer-to-peer campaigns and are ready to share lessons learned. You can attend any of the sessions, but we recommend attending them all for optimum results. At the end of each session, you’ll receive a “homework” assignment that will help to reinforce and build on what you learned in the session.
DIY Peer-to-Peer Myth BustersTime to bust some myths, unlearn old paradigms, and unlock new social fundraising potential.
Did you know Do-It-Yourself or Supporter-driven fundraisers are on the rise. According to our latest research the average donation to occasion and third-party fundraisers grew 117% last year. Yet, many nonprofits don’t have a strategy for peer-to-peer DIY fundraising. Until now… Join us as we get real on DIY, peer-to-peer, and how to leverage third-party campaigns to blow past your fundraising goals. We break down common myths and share strategies to:
- Create easy to launch evergreen campaigns
- Increase fundraise-your-way supporter momentum
- Unleash giving and activate supporters your year-round calendar
It Pays to Thank - How Thanking Can Double Your Acquisition EffortsEvery day we say “thank you”. We thank the Starbucks barista, the stranger in front of us that holds the door open, the friend that calls us on a bad day, but many of us are guilty of not thanking some of the most amazing supporters that come to us - our Facebook fundraisers. These individuals seek out our cause and raise tremendous amounts of money. We need to say “thank you” not only because it is the right thing to do, but because it will help strengthen acquisition efforts and overall revenue.
In this session we explore how the American Foundation for Suicide Prevention took the human to human approach to thank Facebook fundraisers and the amazing results they saw - both in increased revenue and stronger relationships with their newly acquired constituents.
Panel: The New Era of Peer-to-Peer EventsIt’s the buzzword on everyone’s lips — hybrid events. But what does that actually mean for you and your fundraisers? Join us for a panel discussion of nonprofit development leaders as we dive into the future of peer-to-peer events, how to bring them into the post-COVID age, and what we’ve learned about peer-to-peer fundraising in the past 18 months.
Live Events? Let’s Go!Our industry has gone through more change in the past year and a half than ever before, and with non-profits returning to in-person peer-to-peer fundraising events, it will take innovation and expertise to capitalize on this moment. In this session, we’ll dive deep into strategies and tactics to reengage participants, navigate shifting jurisdictional guidelines, and optimize the event experience.
Email Communications Workshop Week 5: Execution, Analytics And AdjustmentsIn this session, you’ll learn how to execute on email communications, analyze results, and make adjustments as needed to continuously improve results. Topics include software platforms, email build/test/send processes, reports, and more.
This is the last of five sessions in this step-by-step workshop series led by an expert in the nonprofit tech industry and nonprofit professionals who have been through peer-to-peer campaigns and are ready to share lessons learned. You can attend any of the sessions, but we recommend attending them all for optimum results. At the end of each session, you’ll receive a “homework” assignment that will help to reinforce and build on what you learned in the session.
Revolutionize Your Fundraising With Corporate Matching GiftsAn in-depth look at improving your online donor journey through marketing matching gifts.
The Next Play With P2P: How The Miami Dolphins’ DCC Is Driving Forward With Hybrid FundraisingAs organizations navigate bringing back events in person, it's still crucial to continue hosting inclusive experiences for fundraisers who want to participate virtually. Join this session to learn how the Miami Dolphins Foundation structured their game-plan to return to an in-person event this year with Dolphins Challenge Cancer—the #1 fundraising event in the NFL & one of the largest peer-to-peer cycling events in the United States. Hear how they created a hybrid approach and learn what worked well for their community and lessons they're keeping in their playbook for 2022 as they gear up for another strong year.
Key lessons from this webinar:
· How they drew up their game-plan for a new fundraising experience to accommodate virtual and in-person participants
· What impact did virtual participation have on overall fundraising trends
· See the differences between the virtual experience with the in-person experience
· How they partnered and involved corporate sponsors and corporate fundraising participation in the event
· What's next for the Miami Dolphins Foundation & Dolphins Challenge Cancer
Game. Changer - Beyond the badgeIt’s time to change the way we think about gamification, to redefine what it means to gamify. Once considered the crème de la crème of gamification, ‘Badges’ are now just the tip of the digital fundraising iceberg.
In this session, we take a look at how non-profits from around the world are using smart (and simple) digital techniques to enhance their users' experience. Leveraging people’s natural desires for socializing, mastery, competition, achievement, and status to drive fundraising, engagement, and retention.
The team from Sick Kids discusses the digital strategy behind Children’s Hospitals of Canada’s - Million Reasons Run. Hear how reimagining run-of-the-mill processes they were able to guide participants and donors to take specific actions that directly result in increased revenue.
Archived sessions from Peer-to-Peer World 2016-2020
Get to Know Your Audience for Real for Virtual Event SuccessWhether you’re moving physical events to virtual events (or even pushing physical events out to later in the year), perhaps the single most important thing you can do for your events in 2020 is to gain a better understanding of your event participants and donors. Brittany Hill, CEO of Accelerist and Kari Bodell, SVP of Social Impact at CSM share some of the ways leading Peer-to-Peer programs are using big data to motivate, activate and engage different audience segments year-round. Through real-world use cases, you will learn how customizing user-experience and communications for team captains, participants, donors, and top fundraisers differently can lead to more funds raised, and how you can do it too.
• Kari Bodell, SVP of Social Impact, CSM
• Brittany Hill, CEO, Accelerist
It’s Raining Virtual Events, Alleluia! The Secret to Finding and Creating the Perfect Virtual EventTimes have changed and so have how you create, build, and manage your peer-to-peer events. Don’t be overwhelmed; come join us and let’s talk through 10 ideas for your next virtual event!
Charity Dynamics’ power duo, Sue Dalos, Principal Consultant, and Brenda Miele, UX Director, will showcase their favorite new ideas for virtual events and talk through how to get them up and running to delight your supporters and your bottom line. You’ll walk away with virtual event ideas, tips on how to get them up and running, and inspiration for this new way to think about p2p events.
Stewardship That Works Build a Strong Relationship with Your Virtual Event P2P FundraisersIt’s 2020 and you’re focused on growing your virtual P2P program. So is every other organization! Competition is fierce, and supporter expectations have never been higher. How can your organization stand out from the crowd?
Here’s the good news – you have the power to transform a transactional relationship into a solid, long-term partnership! Maureen shares practical examples of ways to engage your P2P fundraisers, draw them more deeply into your organization, and help them raise more money.
Whether you’re a virtual P2P event pro or if this is your first rodeo, you’ll come away with fresh ideas and inspiration.
- Learn how (and when) to communicate with your P2P fundraisers
- Understand the concept of micro-appreciation and how to use it effectively
- Explore ways to use your marketing automation and social media tools
- See examples of organizations that are doing this well
Speaker: Maureen Wallbeoff
Step Up Your Virtual Peer to Peer Campaign Results: Turning Social Donors into Long Term DonorsWhen it comes to virtual peer-to-peer fundraising, there’s an often-overlooked approach that can help you increase your number of long-term donors.
While we know that personal connections to a cause often drive the highest loyalty, did you know channels like tribute and peer-to-peer are two that tend to perform abysmally in terms of renewal rates? What are you doing to improve how you engage and retain supporters from an important group of people who have the potential for great impact: social donors?
Let’s face it – these donors are often supporting their friend, co-worker, or family member and don’t have that direct or personal connection with your organization. Wouldn’t it be great if there were easy-to-follow steps that can help you engage and sustain donors from these hardest-to-retain donor channels?
In this session, we show you how you can create a real and genuine connection with social donors and turn them into long-term supporters. You’ll learn:
• Reasons why these channels are the hardest to retain
• Motivations for donors to stay loyal, and the causes of why they lapse
• Tips on creating an engagement campaign to maximize your donor retention from tribute and peer-to-peer fundraising
• Bailey Benzlé, Director of Pre-Sales & Sales Enablement, Omatic
• Stu Manewith, Nonprofit Advocacy Director
Real World Practical Tips for Virtual Event and Campaign SuccessNow, more than ever, it’s important to sharpen your peer-to-peer fundraising skills beyond traditional events. What better way to learn about effective ways to run virtual events and campaigns than hearing straight from other successful programs?
In this moderated panel session, P2P fundraising professionals share how organizations are using the virtual peer-to-peer model to continue fundraising — even when physical events aren’t possible. You’ll hear real-world, no-nonsense tips and lessons learned around campaigns including a virtual food drive and how physical events are transitioning to virtual campaigns.
You’ll leave the session with ideas you can start using right away.
• Mark Becker, Founding Partner at Cathexis Partners
• Betsy Dye, Digital Fundraising and Media Manager, Second Harvest Food Bank of Central Florida
• Jillian Stewart, Founder & CEO, Peerworks Consulting
Find the Right Corporate Partner for Your Peer-to-Peer Program and Get a YES Quickly!Learn from Rachel Kubicki Collins, founder of the LIVESTRONG wristband campaign, and corporate sponsorships experts Lynn Jennings and Rita Willoughby. They share five essentials that they use to find a great partner for their cause:
• How to create a prospect list from scratch
• Who to contact first
• What’s the hook to get them to listen
• Creating a dynamic pitch
• Asking for the sale
Acquisition – Finding Your FundraisersAcquisition is the Holy Grail of peer-to-peer fundraising. The landscape has changed a lot, and the rate of change is accelerating. Keeping up is not optional, as the old ways to acquire fundraisers are simply not producing the results we need and for which we budgeted.
Katrina VanHuss leads a conversation about which acquisition techniques are effective today and how those techniques work.
• Moderator: Katrina VanHuss, CEO, Turnkey
- Jeremy Berman, Founder, GoodUnited
- Don Moro, Business Development Manager, CommonThread
- Eric Okimoto, COO, boodle.ai
- Megan Rouse, Strategist, Turnkey
- Amin Tehrani, Founder, Revunami
Captivate Your Volunteer Base to Increase Your ImpactHow do you measure a volunteer's worth? Show the return on investing in them? While volunteers are priceless and we can't do what we do without their dedication and support, we've all seen, experienced, or been responsible for volunteers being made a low priority, especially when we're short on time or resources. Big mistake.
Volunteers are our front line — thoughtful people giving their time and talent to connect with a community they care about. Harnessing their collective power? Game changer. Be it a small improvement or a huge new idea, get excited to bring actionable items back to your program, organization, or board!
• Tiffany Estell, Fundraising Manager and Peer-to-Peer Specialist, OP 3
• Erin Kenny, Manager, Out of the Darkness Walks, American Foundation for Suicide Prevention
The New Age of P2P Fundraising: How a Human AI Team Can Drive Donor AcquisitionIn an effort to increase fundraising (and improve donor acquisition and retention), one nonprofit organization began exploring how to apply the principles of custom-modeling audiences — normally used in the direct mail world — to help their board members and fundraisers increase their personal giving network. The result of this modern approach: a successful peer-to-peer fundraising program.
In this presentation, Eric Okimoto, COO of boodle.ai, and this nonprofit organization highlights the successes, challenges, and hard-earned lessons of this strategic fundraising initiative from the (Fall 2018 / Spring 2019) event season.
• Understand how the world of p2p fundraising is changing based on the need to reduce the noise in an increasingly noisy mass email world.
• Learn how better data and artificial intelligence (AI) can power your p2p fundraisers to new levels through better prospecting and greater personalization.
• Understand how p2p fundraising helps organizations acquire new donors via warm introductions from your p2p supporters to people who are likely to support your cause.
• Learn lessons and best practices for encouraging, supporting, and inspiring your p2p supporter to become better fundraisers.
• Eric Okimoto, COO, boodle.ai
• Kristina Kaufmann, CEO and co-founder, Code of Support Foundation
Crawl, Walk, Run Your Way to Peer-to-Peer Fundraising SuccessWhen it comes to peer-to-peer fundraising, not everyone is in the same place. But whether you’re just getting started or you’re looking to take your peer-to-peer program to the next level, you’re not alone.
In this session, you’ll hear from a moderated panel of nonprofit professionals at various levels of sophistication with their organization’s peer-to-peer program. They’ll tell their stories and answer questions about their experiences with peer-to-peer fundraising campaigns. No matter how simple or complex your program is, you’ll walk away with tips, techniques, and inspiration for your next peer-to-peer fundraising campaign.
• Moderator: Mark Becker, Founding Partner at Cathexis Partners
- Karen Cincotti, Assistant Director Web IT Operations, Roswell Park Alliance Foundation
- Sarah Smith, Director of Development, Safe Passage
How to Select the Right Peer-to-Peer Fundraising Tech Platform for Your NonprofitNever have there been as many software platforms for peer-to-peer fundraising as there are today. So, how do you find the right one for your nonprofit? This session covers the various types of peer-to-peer campaigns and the technology capabilities required to support them, plus points to consider when evaluating peer-to-peer platforms. You’ll hear learnings straight from a panel of nonprofit professionals who have recently gone through the process of selecting a peer-to-peer fundraising platform.
After attending this session, you’ll:
• Understand what technology capabilities you may need based on the type and complexity of your peer-to-peer campaign(s)
• Know specific considerations for what to look for when evaluating peer-to-peer fundraising software platforms
• Learn tips and insights on what peer-to-peer fundraising software platforms can help you accomplish
• Mark Becker, Founding Partner, Cathexis Partners
• Claire Geiger, US Partnerships and Fundraising Manager, World Bicycle Relief
• Anna Harré, Digital Specialist, UNICEF New Zealand
• Jessica Martin, Chief Operating Officer, NephCure Kidney International
Matching Gift Automation More Money, Less ProblemsLearn about a new service to help reduce processing cost and increase revenue, with a real-world case study provided by American Cancer Society.
• John Wright, Director of Business Development, HEPData
• Bill Campbell, DonateDouble
• Tom Mansmith, Senior Director, Workplace Giving & Matching Gifts, American Cancer Society
Low Barriers, Deep Engagement for P2P Fundraising SuccessAsk any fundraiser if they’d like to have their supporters raising funds on their behalf, and you’re going to get a “helllll yeah.” But successfully activating people to reach into their networks requires two things: a strong relationship and a clear path forward. In this session, we’ll discuss the strategies and tactics to engage your supporters and mobilize them to take the next step.
Hear how Team Rubicon successfully increased p2p fundraising returns through personalized donor interactions. With a text message, a call to action, and a link, Team Rubicon drove an 11% bump in transacting fundraisers, with a killer ROI.
• Meghan Nesbit, Director of Nonprofit Market Development, Twilio.org
• Matt Scott, Deputy Director of Development Operations, Team Rubicon USA
Sponsorships: Who to Ask, How to Ask, What to Ask ForCorporate engagement for your peer-to-peer program can provide more teams, increased fundraising, and underwriting funds. It can also provide a promotion partner and an ally for program expansion. In this session, you will learn about:
• Building your prospect list
• Researching and prioritizing leads
• Outreach that delivers results
• 3 secrets to maximizing peer-to-peer sponsorship revenue
• Rachel Kubicki Collins, CEO, Accelerated Charity Growth
• Katie Cooper, National Walk Manager, National Hemophilia Foundation
Don't Let a Bad Event Experience Cost You Fundraisers: Creating Event Day SuccessIn today’s nonprofit event space of sponsorship dollar competition, minimal registration fees, and short participant attention spans, returning fundraisers are precious. Are you doing all you can to make sure you’re not losing them because of a bad event experience that may be easily fixable? In this session, you’ll learn how you can radically improve your organizations’ event experience — and keep fundraisers coming back — without adding significant expense.
You'll leave this session:
• inspired to create better events by improving staff and volunteer preparation
• armed with actionable steps to take immediately whether your event is new or a legacy
• ready to share specific ideas—and continue the discussion—with the rest of your team
• Erica Helphand, Managing Partner and COO, OP3
• Nicole Dolan; Senior Director, Out of the Darkness Walks; American Foundation for Suicide Prevention (AFSP)
How to Plan, Launch, Run, and Wrap Up Successful Online P2P Fundraising Campaigns and EventsWhether it’s associated with a large event — like a walk-a-thon, or it’s year-round — like a tribute campaign, peer-to-peer (p2p) fundraising is all about engaging supporters to raise funds from their own networks on your nonprofit’s behalf. No matter what type of peer-to-peer fundraising campaign your organization embarks upon, you don’t have to go it alone.
In this session, we will talk and answer questions about real-world experiences in planning, launching, running, and wrapping up successful online p2p fundraising campaigns. You’ll walk away with tips, tricks, and techniques for successful p2p fundraising.
• Mark Becker, Founding Partner, Cathexis Partners
• Maria Shanley, Second Harvest Food Bank of Central Florida
Selecting the Peer to Peer Fundraising Technology That’s Right for Your OrganizationNever before have there been as many software platforms for peer-to-peer fundraising as there are today. But, with so many choices, how do you find the right tool for your nonprofit?
In this session, we’ll give you a brief overview of today’s peer-to-peer fundraising technology landscape, followed by a moderated panel discussion with three nonprofits who have evaluated, selected, and implemented a peer-to-peer fundraising technology platform. You’ll learn:
· What types of peer-to-peer fundraising platforms are available today
· What process some nonprofits have used to find the peer-to-peer fundraising tool that’s right for their organization
· What’s worked and what hasn’t for some nonprofits in the world of peer-to-peer fundraising technology
This session complements the soon-to-be-released guide, The Peer-to-Peer Fundraising Technology Landscape, by Cathexis Partners.
· Moderator: Mark Becker, Founding Partner, Cathexis Partners
- Cathy Cabrey, Independent Peer-to-Peer Fundraising Specialist
- Jessica Dean, Peer to Peer Fundraising Manager, Sierra Club
- Mary O. Ratcliffe, Vice President of Marketing and Communications, Pediatric Brain Tumor Foundation
- Tim Newman, Director of Peer to Peer Fundraising, Heifer International
Increase Your P2P Fundraising and Retention by Designing a Donor ExperienceToo many organizations today are creating the donor journey based on “best practices,” or what they (internal stakeholders) think their supporters want or need. The most valuable resource for these answers is the one that is most often never used — your donors.
During this session, we will explain how you can measure donor loyalty AND, more importantly, uncover what you as an organization should do to create more of it.
Raise More Money for Your Peer to Peer Campaigns by Modernizing Your Approach to DataApps, Bots and "Big Data" are all the buzz in the technology world. But, what do they have to do with helping you raise more money in your peer-to-peer events and campaigns? Everything. Modern technology opens the door to whole new ways of aggregating your data, saving time on reporting and improving integration.
In this session, you’ll learn what you can do to take advantage of new tech like Bots and warehouses. You’ll hear how organizations have improved the way they manage data across dozens of events — they are saving hours and hours of human time by using Bots to populate their data warehouse and automate the creation of their walk reports and website updates of fundraising results across dozens of events. In addition, you'll learn how National Kidney Foundation and other organizations are using plug-and-play Bots for better integrations between systems.
You'll leave this session with:
• An understanding of how Bots and data warehouses work for nonprofits
• Concrete examples of ways you can save time and money by modernizing your program
• Solutions for your reporting and integration problems
Don’t Leave Money on the Table! 5 Ways to Maximize Your Peer to Peer RevenueYesterday’s signature events relied on heavy sponsorship dollars and registration fees for revenue. Now, we are focused on encouraging our participants to raise as much as possible, and we sometimes lose track of other direct and indirect revenue opportunities.
In this session, Rachel Kubicki Armbruster will speak with peer-to-peer program leaders about how they've uncovered new money and maximized the peer-to-peer programs at their nonprofits — without starting new programs AND adding significant expenses. You'll leave this session with:
• Inspiration for your peer-to-peer program
• Specific line items to consider adding for your next budget
• Actionable next steps to help you realize more dollars for your bottom line and your mission
Turn Your Peer to Peer Fundraising Data Into InsightsThis step-by-step instructional session will show you how to analyze your event data and turn that data into actionable insights to grow your peer to peer fundraising events. You will leave this session knowing:
• what are the key performance indicators to track
• the step by step process for how to perform the analysis on those key metrics
• how to develop strategies based on the insights from the data analytics
• Lynn Howes, Partner, Analytical Ones
• Bill Jacobs, Founder and Managing Partner, Analytical Ones
Coloring Outside the Lines Creative Approaches to Peer to Peer FundraisingOrganizations are finding new ways to use peer-to-peer tools and approaches to raise money and engage supporters. Traditional walk-a-thons aren’t going anywhere, but tools that were originally intended for such events are now being used for everything from virtual food drives to mission trips to fraternity events to blood drives to the increasingly popular DIY events.
In this session, we’ll look at outside-the-lines approaches to peer-to-peer fundraising campaigns. You’ll see real-world examples of creative campaigns, and hear directly from Parkinson Canada how their My Life List took an experiential approach to a peer-to-peer fundraising campaign. You’ll walk away with fresh ideas that you can put to work right away.
• Mark Becker, Founding Partner, Cathexis Partners
• Jon Collins, Senior Manager, Events and Partnerships, Parkinson Canada
Peer To Peer Online CommunitiesYour event is only one day. But, what about the other 364 days of the year? How can you help your supporters champion your cause when they are not onsite? Learn how Alzheimer’s Association and other organizations are leveraging online communities to generate excitement, build awareness, and grow engagement months in advance with large segments of their event populations.
• Wendy Folk Vizek, Senior Director, Constituent Events, Alzheimer’s Association National Organization
• Michael Wilson, Founder, Small World Labs; CMO and CSO, Personify
Hold the Phone! How to Leverage Mobile to Build Your Brand, Community, and AwareneIn this session, we’ll talk about why mobile matters so much; what mobile adoption rates currently look like; and how you can use the latest mobile technologies to build your brand, increase awareness around your events, and increase engagement. Mobile fundraising technology can help put event engagement tools in the palm of your participants' hands. We'll share tips on how to market your event and mobile tools for the greatest adoption, so you can reach more participants and ultimately raise more money.
• Devan Twyman, Crazy Train Conductor and CEO, RaiseMore
• Sally Riddle, Database Manager for Carry The Load
Beyond the Logo - Creating a Brand With Value"A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is." — Scott Cook, founder of Intuit.
Do you have a brand people and companies want to associate with? What are people saying about your brand? How can others impact your organizational growth? What is the value of your brand and how can you influence the value?
In this session, you’ll learn how to determine the value of your brand, improve brand awareness and attract sought-after audiences. You’ll also hear from Project HOPE about the strategic process they used to create event branding that addressed specific organizational needs. In just one hour, you’ll be equipped to make changes that lead you to a resounding: "Yes, I have a brand worth partnering with!"