Defining Your Peer-to-Peer Mobile Strategy
Mobile is ubiquitous, with over 75% of event website traffic coming from mobile devices. Your mobile strategy is critical to your peer-to-peer program’s success and meeting your participants where they are is more important now than ever. Whether your peer-to-peer campaigns are small or large, a mobile strategy is needed to increase participant engagement and maximize your fundraising success. We’ll provide you with a guideline for how to align your mobile strategy with your budget and give you a positive ROI.