Community & Identity: The Path to Sustainable Revenue, Illuminated by the Pediatric Brain Tumor Foundation
With the help of the Pediatric Brain Tumor Foundation, this session will illuminate two important things:
1. The psychology behind constituent identity-building. Gaining an understanding of how identity and community-building work psychologically will help social good professionals build sustainable revenue and deliver high satisfaction to constituents. Emily Clark will illustrate the points with stories from her work at Pediatric Brain Tumor Foundation during a Facebook Challenge gone awry in the best possible way.
2. Facebook Fundraising is peer-to-peer fundraising, with some notable hitches. We’ll discuss how Pediatric Brain Tumor Foundation managed those hitches to support every facet of the organization.