Accelerate Your Impact: How to Use Authentic Video Stories from Real People to Advance Your Mission
Who is the hero of your organization’s story? Hint: it’s not the organization. To generate more donation revenue, keep your community engaged, and accelerate your impact, you need to lift up the authentic voices of the real people at the heart of your organization – your fundraisers, volunteers, donors, and supporters. Leading organizations are achieving this with real video content from real people.
Join Joel Alsup, Supervisor of Creative Media Services at ALSAC / St. Jude Children’s Research Hospital, and Joel Resnik, Chief Revenue Officer at Gather Voices, for a discussion about how to use peer-to-peer storytelling and user-generated video to accelerate your impact. They’ll discuss:
- The communication preferences and digital marketing trends that are reshaping the future of fundraising for mission-driven organizations
- How St. Jude Children’s Research Hospital incorporates peer-to-peer storytelling into their strategy
- The three simple steps you need to know to get started with user-generated video