Head of Team Sierra, Sierra Club
Jessica Dean is the Head of Team Sierra, the online community fundraising program for the Sierra Club. Jessica joined Sierra Club in 2016 to create a new fundraising program from the ground up, from the infrastructure, to campaign realization, partnerships, marketing, and recruitment.
She started her career in the entertainment industry, working for production companies like Anonymous Content and Temple Hill, which produced movies like Spotlight and the Twilight series.
Jessica’s experience in the entertainment industry led her to the marketing agency behind Stand Up To Cancer (SU2C), an organization funded by the Entertainment Industry Foundation. While working on cause marketing partnerships with companies like MLB and MasterCard, Jessica also launched SU2C’s first-ever endurance fundraising program with slots into the NYC Marathon, fueling her passion for social impact.
Jessica went on to work at the Crohn’s & Colitis Foundation where she oversaw the LA/OC region of Team Challenge, building community and growing revenue. She moved into a new role to launch a breakthrough program, spin4 crohn’s & colitis cures, where she oversaw brand creation, partnership building, and ideated a new event experience.
Always the innovator, Jessica launched another new community fundraising program when she joined Sierra Club 5 years ago, building Team Sierra through digital strategies and partnerships with brands like Vacation Races, Marine Layer, Parks Project, and AllTrails. During the pandemic, signature events like Earth Month and City Hike had to be reimagined. New digital tactics and campaigns kept the fundraising community activated and expanding.
Jessica resides in Portland, OR with her husband and 3-year-old son. She loves to hike, bike, and find creative ways to hide vegetables in baked goods.