Why your event needs a brand (or re-brand) – And how to do one
Virtual events?
Return to in-person (are we there yet?)
Hybrid events?
…oh, my!
It’s all been a bit rough these past eighteen months and it often feels harder and harder to gain attention and participation for your event in this confusing and complex peer-to-peer fundraising landscape.
Differentiating your event program is critical to your peer-to-peer program’s future.
It might just be time for an event branding intervention, and a good look at how your event’s brand will support future peer-to-peer fundraising. A re-brand might even be the key.
In this stop-and-think session, Taylor Shanklin, branding strategist, will guide you through a branding journey.
You will walk away with a methodology and tools to:
- Build a stellar brand story for your event
- Re-brand an event
- Differentiate yourself and standout
- Create an event brand guideline for your nonprofit