It pays to thank – how thanking can double your acquisition efforts
Every day we say “thank you”. We thank the Starbucks barista, the stranger in front of us that holds the door open, the friend that calls us on a bad day, but many of us are guilty of not thanking some of the most amazing supporters that come to us – our Facebook fundraisers. These individuals seek out our cause and raise tremendous amounts of money. We need to say “thank you” not only because it is the right thing to do, but because it will help strengthen acquisition efforts and overall revenue.
In this session we will explore how the American Foundation for Suicide Prevention took the human to human approach to thank Facebook fundraisers and the amazing results they saw – both in increased revenue and stronger relationships with their newly acquired constituents.